India’s First Integrated Healthcare Capability Partner
Building people, systems, skills, and scalable institutions across the healthcare ecosystem, from independent pharmacies to multi-specialty hospitals.
Built by senior healthcare professionals.
Delivered through integrated, experience-led solutions.
About Us
Zentra is intentionally named to express its soul: Zen for centered presence and thoughtful action, Tra for transformation, trajectory, and movement. Together, it represents human-centred transformation at the intersection of strategy, systems, and human capability.
Why Zentra Exists
Healthcare doesn’t suffer from a lack of effort.
It suffers from lack of integration.
Across India’s healthcare ecosystem, commitment is never in question. Health care specialists, administrators, and teams work relentlessly under increasing pressure. Yet leadership capability, operational systems, digital adoption, business clarity, and skill development often evolve in isolation. This fragmentation leads to burnout, inefficiency, inconsistent customer experience, and stalled growth. Healthcare doesn’t need more disconnected solutions. It needs one partner that understands the whole system.
Human
Transformation
Leadership, communication, culture, behaviour, & burnout resilience
Practice
Transformation
Systems, workflows, business management, & experience design
Digital
Transformation
CRM, analytics, AI tools, automation, KPI clarity, & dashboards
Skill
Transformation
Coaching, assessments, & certifications without dependancy
Healthcare
Setup & Redesign
Hospital, diagnostic centre, & specialty setup like expansion, planning, etc
Zentra’s promise is that hospitals become measurably better places to be treated and to work in. This is achieved by linking diagnostics and development to hospital-level outcomes, designing visible behaviour-level shifts that patients and families can feel, and building internal capability so improvements do not fade once a program ends.
Proven in Healthcare. Trusted at Scale.
Zentra is built on decades of hands-on work across hospitals, diagnostics, research organisations, medical devices, and pharmaceutical companies in India and internationally. Our consultants have worked and partnered with leading healthcare institutions to strengthen leadership capability, redesign operations, improve patient experience, enable commercial effectiveness, and build sustainable performance systems.
This depth allows Zentra to bring cross-sector wisdom into every engagement while remaining deeply healthcare-specific.
Understand
We work closely with leaders to understand priorities, challenges, and context, creating clarity on what matters most and where change will have the greatest impact.
Diagnose
We conduct structured diagnostics to understand what is really happening across leadership behaviour, culture, service delivery, and management practices within the hospital
Design
Based on these insights, we design focused interventions that raise professional standards, strengthen communication, and improve service quality across clinical and non-clinical teams.
Develop
We build leadership and team capability through role-relevant development journeys, ensuring new ways of working are embedded and sustained over time.
Sustain
We help embed new ways of working through clear ownership, reinforcement, and accountability, ensuring improvements stick and continue to deliver results.
How Zentra Works
Structured.
Practical.
Accountable.
Zentra works alongside leadership teams, aligning people, systems, and strategy to deliver outcomes that last.
Who Zentra Works With
One Partner
for the Entire Healthcare Ecosystem
Zentra works across the full spectrum of healthcare, tailoring its approach to the scale, maturity, and ambition of each organisation.
Independent Pharmacies & Practitioners
Diagnostic Centres & Chains
Specialty Clinics
Small & Mid Size Hospitals
Pharmaceutical Companies
Large Multi Specialty Hospitals
Healthcare Founders & Promoters
Who Zentra Works With
One partner for the entire healthcare ecosystem
Zentra works across the full spectrum of healthcare, tailoring its approach to the scale, maturity, and ambition of each organisation.
Independent Pharmacies & Practitioners
Diagnostic Centres & Chains
Specialty Clinics
Small & Mid-size Hospitals
Pharmaceutical Companies
Large Multi Specialty Hospitals
Healthcare Founders & Promoters
Meet Our Team
A seasoned business development and compliance leader with over three decades of experience across the healthcare and pharmaceutical ecosystem. He has built and led large distribution networks, strengthened regulatory frameworks, and driven disciplined market expansion across complex environments. Known for operational rigour and governance clarity, his work integrates commercial strategy with structured execution. As Co-Founder and Partner at Zentra, he helps healthcare organisations scale responsibly while maintaining compliance integrity, operational transparency, and long-term sustainability.
James Abraham
Managing Partner and Founder
A seasoned expert in people and leadership transformation with over three decades of experience across healthcare and enterprise consulting. He has shaped high-performance cultures and aligned leadership systems across Asia Pacific, the Middle East, and Africa. Known for blending strategic insight with practical application, his work focuses on organisational design, leadership capability, and performance alignment. As Co-Founder and Partner at Zentra, he enables organisations to build resilient teams, embed discipline, and strengthen the human foundations of sustainable growth.
Viay George Kuruvilla
Co-Founder & Partner -
People and Leadership Transformation
A seasoned healthcare and health insurance leader with over three decades of experience across pharmaceuticals, life insurance, and healthcare capability building. He has led complex organisations, scaled businesses, and partnered closely with hospitals and provider networks across India. Known for pairing strategic clarity with hands-on execution, his work spans leadership development, operational design, and system-led transformation. As Founder and Managing Partner of Zentra, he helps healthcare institutions build enduring capabilities that translate strategy into sustained performance.
Abraham K Simon
Co-founder & Partner -
Strategy and Legal Compliance
Meet Our Team
James Abraham
Managing Partner and Founder
A seasoned healthcare and health insurance leader with over three decades of experience across pharmaceuticals, life insurance, and healthcare capability building. He has led complex organisations, scaled growing businesses, and partnered with hospitals and executive teams across India. His work integrates leadership development, operational design, performance transformation, and system-led growth with disciplined execution. As Founder and Managing Partner of Zentra, he brings deep domain expertise and practical judgement to help healthcare institutions build resilient capabilities and deliver sustained strategic performance.
Vijay George Kuruvilla
Co-Founder & Partner -
People and Leadership Transformation
A seasoned expert in people and leadership transformation with deep expertise in organisational design and development, Vijay has spent over three decades shaping high-performance cultures across Asia, the Pacific, the Middle East, and Africa in healthcare and enterprise consulting. He combines strategic insight with practical execution to strengthen leadership capability, align people systems, and embed performance disciplines that drive resilience and sustainable growth. As Co-Founder and Partner at Zentra, he leads the firm’s human capability and organisational effectiveness practice, aligning leadership, culture, and talent systems with strategic priorities.
Abraham K Simon
Co-founder & Partner -
Strategy and Legal Compliance
A seasoned business development and compliance leader with over three decades of experience across the healthcare and pharmaceutical ecosystem. He has built distribution networks, strengthened governance frameworks, and partnered with leadership teams across complex operating environments. His work integrates commercial strategy, regulatory discipline, and structured market expansion with practical execution. As Co-Founder and Partner at Zentra, he brings deep domain expertise and strategic judgement to help healthcare institutions build resilient capabilities and deliver sustained compliant performance.
Experience that healthcare trusts
Our experience spans hospital turnarounds, leadership development, research, and digital enablement. We partner with healthcare organisations to drive sustainable performance through practical, insight-led solutions.
30+
Years in Healthcare Leadership
25+
Business Turnarounds Performed
12+
Experienced Principal Business Consultants
40+
Engagements in Healthcare Industry
Vision & Mission
Our vision is to elevate healthcare institutions by making competence, compassion, and coordination the new baseline, partnering as a dedicated consultancy to support sustained institutional excellence.
Leadership Alignment Index
The strength of strategic thinking, decision clarity, and leadership coherence across hospital governance and management.
People Capability Score
Measurable improvement in skills, behaviours, and role-based competence across clinical and non-clinical teams.
Service Excellence Consistency
The degree to which compassionate, reliable service is delivered consistently across all patient touchpoints.
Care Coordination Effectiveness
The level of cross-functional collaboration, communication flow, and operational coordination within the hospital.
Zentra is not here to advise healthcare organisations.
We partner with healthcare organisations to build lasting capability.
Built by those who understand healthcare from the inside. Designed for institutions that endure.
What Healthcare Leaders Say
Zentra helped us see what data and dashboards couldn’t - how leadership behaviour, communication, and coordination were affecting performance. Their approach was thoughtful, practical, and deeply rooted in hospital realities. The improvements were visible to both patients and staff.
Dr. R. Menon
CEO, Multi-Specialty Hospital
What sets Zentra apart is their ability to work with doctors, nurses, and administrators without disrupting clinical flow. The changes they helped us implement were subtle but powerful, and most importantly, they lasted beyond the engagement.
Dr. Anita Joseph
Medical Director
Zentra didn’t offer generic training programs. They diagnosed our challenges, redesigned key practices, and built leadership capability in a way that directly improved patient experience and operational discipline.
Suresh Nair
Chief Operating Officer, Tertiary Care Hospital
What Healthcare Leaders Say
Zentra helped us see what data and dashboards couldn’t - how leadership behaviour, communication, and coordination were affecting performance. Their approach was thoughtful, practical, and deeply rooted in hospital realities. The improvements were visible to both patients and staff.
Dr. R. Menon
CEO, Multi-Specialty Hospital
What sets Zentra apart is their ability to work with doctors, nurses, and administrators without disrupting clinical flow. The changes they helped us implement were subtle but powerful, and most importantly, they lasted beyond the engagement.
Dr. Anita Joseph
Medical Director
Zentra didn’t offer generic training programs. They diagnosed our challenges, redesigned key practices, and built leadership capability in a way that directly improved patient experience and operational discipline.
Suresh Nair
Chief Operating Officer, Tertiary Care Hospital
Zentra helped us see what data and dashboards couldn’t - how leadership behaviour, communication, and coordination were affecting performance. Their approach was thoughtful, practical, and deeply rooted in hospital realities. The improvements were visible to both patients and staff.
Dr. R. Menon
CEO, Multi-Specialty Hospital
What sets Zentra apart is their ability to work with doctors, nurses, and administrators without disrupting clinical flow. The changes they helped us implement were subtle but powerful, and most importantly, they lasted beyond the engagement.
Dr. Anita Joseph
Medical Director
Zentra didn’t offer generic training programs. They diagnosed our challenges, redesigned key practices, and built leadership capability in a way that directly improved patient experience and operational discipline.
Suresh Nair
Chief Operating Officer, Tertiary Care Hospital
Let’s Talk
Let’s begin with a conversation. One grounded in healthcare realities, not theory. Built for leaders who are shaping what comes next.
+91 9980070733